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Customers Mount All-Out Attack!

Your customers and prospects really despise most advertising. They have worked tirelessly to get their city governments to pass ordinances putting the kibosh on billboards and limiting the height of storefront signage. As a small business person, this is probably a non-issue for you since billboards are not likely to be a part of your marketing mix. Coupon ads, card decks and door hangers are your preferred advertising mode. After all, yours is a small or home-based business, right? The largest sign you have is probably the one on your storefront or the side of your vehicle.

We’re local, small, and tightly focused--and intend to stay that way.  Our rates are reasonable, we add value, we actually listen to you, and we support what we sell. Try us out. We can work with you to design a mini-promotion for less than $500. Your trackable results will tell you soon enough if (a) your present advertising is paying its way, and (b) we’re the promotional advertising company for you! When you use ad specialties, you can be proud that you're promoting your brand on useful items--products that will keep your name and message out there for a long time... After all...When’s the last time YOU threw away a refrigerator magnet?

However...
Not satisfied with eliminating or reducing the visual blight caused by outdoor signage, your customers have mounted an attack on ALL forms of advertising. They use the newspaper to line the bird cage or the puppy’s box (maybe they read it first?). Most of the junk mail that reaches their mailboxes goes directly to file 13, unopened. They read their magazines, then it’s off to the recycle bag. They refuse to have parties or attend meetings for their friends who are into network marketing.

Some of them...the really desperate ones...even use that yellow-colored business listings book as a booster chair, thus rejecting entirely (well, symbolically anyway) the entire "buy this now" thing.

Here are some more defenses:
• Do Not Call lists
• Voicemail, Caller-ID, answering machines
• Email Spam blockers & popup ad blockers
• Mute button on the TV remote
• TiVO

You can probably add to this list!
Your customers and prospects do their best to avoid most advertising, but they actually do need something that traditional advertising often promises but seldom delivers...

Genuine Utility, Convenience & Good Feelings

That’s Why People Love Promotions!
They totally lose it when they can’t find a refrigerator magnet, chip clip, or jar opener. They freak when the visor clip for their sunglasses disappears or the travel mug for their favorite beverage goes missing. They take it for granted that the drive-thru at their bank will supply a pen on request, and they count on their pharmacy for a calendar. They guard their shrink-wrap slitter and their favorite sports cap.

Your customers look for things that will simplify life, support a cause or promote a favorite brand, AND save their fingers (think CD slitters, pop-top poppers)!

Thousands of businesses and causes are prospering because they make the effort to find out what their customers or supporters really want or need, put their brand on it, and deliver it...

In the form of an Advertising Specialty!

Don’t Believe Me... Find out for yourself!
After all, YOU are a customer, too! Look around your home or business and see how many promotional items you can find -- USEFUL items you've received from local service businesses, your suppliers,...
              even from your competitors!

Promotional Advertising WORKS!
Of all the kinds of advertising you can do, promotional advertising is the most straightforward.  There’s nothing invasive, evasive, sneaky or subliminal about a stress ball, sports cap or visor clip.

Check Us Out!
Find out how promotional advertising can help you grow your business affordably, effectively, and at your own pace --without compromising your integrity or exploiting your customers.

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"The sole purpose of specialty advertising is to help you establish and maintain that all-important personal relationship between your customer and your business, products, services, or cause."